Jose Antonio Rueda is a young farmer who is committed to the ecological approach to his trees, knowing that young people are the key to change.

Farming has been in his family for generations; his grandfather and father also combined their professions with farm work, although they used conventional farming methods. In the future, he would like to become more involved in farming and devote more and more time to his trees, thus committing himself more to agriculture.

He would like to focus his efforts on creating more diversity on his farm, promoting fertile soils and producing healthy food that is free of toxins.